When you decide to have an opt-in list, it is not just a matter of giving your subscribers your promotional newsletters or catalogs. There are a lot things to consider in avoiding several complications. Although there are so many ways you can compel people subscribe to your list, there are also a few things you need to do to avoid subscribers from wanting to get off from your list.
Aside from that, you also want to steer clear of any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help defend the privacy of the internet users from spamming and unwanted mails. With the world wide use of the electronic mail as an instrument for marketing for the low cost, many companys have grasped the chance and have flooded a lot people’s e-mail accounts with promotional e-mails.
But, with an opt-in list, you evade this annoyance for people sign up to the list; they want to be sent the newsletters and promotional offers. They have consented to being on the mail list by signing up themselves, just do not forget to put an unsubscribe feature each time in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe.
It is essential that you keep your list clean and manageable. Construct it by applying the multiple tools and technologies available for your opt-in list. Do not worry; your investment in this marketing method is well worth it with all the coverage you will get which will likely be converted into sales then to profit.
Keep yourself and your business out of trouble and possible complications with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a valid businessman and a legitimate site depends on your being a direct and true marketing strategist. As a tip, here are three things to avoid when emailing your list.
1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also called undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.
There are bounces that happen or take place for the server was busy at that time but can still be delivered in another time. There are also bounces due to the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it might be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.
Maintain your list by marking those that bounce. Erase an email account from your list so that you have correct statistics and records as to how many are truly receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.
2) Always give an unsubscribe feature in your site and an unsubscribe link in your mails. When a person in your list sends a request to be unsubscribed, always handle the request seriously. If you do not take them off your list and continue sending them your e-mails, you are now giving them spam mail.
When someone reports you as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe prevented from further use by many internet service providers. You will lose a lot of subscribers this way and many more in futute subscribers.
3) don’t give pornographic or outrageous and appaling content in your newsletters. It is hard to figure out the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the like of your site and business.
Always keep in mind the tips in this article so that you can have a good relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.