Posterlabs Media Pvt. Ltd was set up about last year by two graduates- Gyan Poddar, a software engineer with an experience of 2 years within the IT domain and Utkarsh Singh, an Electronics and Communication graduate with 5 years of experience in neuro-scientific web application development. The company, which was recently angel invested is really a single, integrated user-friendly online media platform which enables numerous utilities and customizations which make advertising easy.
Posterlabs enables the client, as well as the advertiser to view all information on the actual platform and bid/book OOH Press, Print Media and Local Cable television Ad slots simultaneously. In addition to all these services, various deals and offers are provided to the user, in terms of media requirements and service.
They are also the very first media company in the advertising ecosystem to employ online services and web technology and apply them to e-commerce. “We are not yet another common media company”, insists Gyan. “We focus on and undertake lots of innovations. We’re discovering new media services that have great returns on investment but are unreachable for the advertisers. ”
Gyan is reminded from the challenges Posterlabs has experienced. “After the technical improvement for OOH, Print media and Cable tv Ads, contacting the vendors throughout India and negotiating together for rates was the biggest challenge for us, ” he says. Today, with 20, 000 outdoor sites detailed in 250 cities as well as towns in India and accepting ads from 10 papers and 20 cable services, the company has indeed gone places within just one year of its launch.
Gyan Poddar- The founder
“Deals and details of media supplied by Posterlabs work well with regard to SME’s, who cannot afford pricey advertising”, says Gyan. “We are in speaks with many media owners to obtain better deals for SMEs”. Indeed, Posterlabs’ OOH Media organization with Pune-based Ecabs helped them execute their plans within their budget. With offices in Delhi, Mumbai and Pune, expansion plans and setting up offices abroad would be the next logical step. “We are planning to take Posterlabs to Singapore and Europe through the end of next year”, says Gyan. Speaking of the most recent angel investment backing that Posterlabs received, Gyan adds “Bizintegrated, a Pune based, investor invested in the company. They are providing us all the help we need financially for infrastructure, operations, marketing and advertising”.
Gyan and Utkarsh carried out quite some research prior to the launching their venture. With a drive to ensure transparency, efforts are made in order to verify that only totally legal and ready-to-advertise and accurate advertisements are proven. Adding to the transparency may be the rating system that provides great help for advertisers throughout their campaign.